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BUS343 Week 5 Final Paper

Focus of the Final Paper

Utilize the compiled data from the Week Two assignment to assist you in the development of your final paper. Submit an international marketing plan on a product (good, service, or idea) approved by the course instructor, integrating the components listed below as the basis for the paper..

  1. Describe the product, its features, and benefits.

  2. Describe the target country (the country cannot be the United States) and the rationale for introducing your

    product to the target country.

  3. Discuss the impact of the country’s economic and trade sectors as well as its political, legal, and socio-cultural

    environment..

  4. Identify and describe the target market, competitors in the market, and the marketing objectives.

  5. Describe the promotional, distribution, and pricing decisions. Include at least one alternative media approach in

    your plans to promote the product.

Major findings and conclusions made in the plan must be supported with at least five references. These references must originate from academic sources, such as marketing and business journals, as well as government sources. Credible sources can be found by using the Ashford Online Library (a minimum of two references should be from the Ashford Online Library). References must be properly cited in APA style as outlined in the Ashford Writing Center.

  
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