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THIS IS A GROUP PROJECT YOUR PART IS TARGET MARKET

   harget Market (suggested areas of analysis)
 

1.Who is their target market/target customers?

2.What is the size/customer equity of this market?

3.What are/were their needs and wants? What is the customer value perceived by this target market?

4.Segmentation approaches or dimensions used by the marketer, if known or applicable.

5.Targeting Strategies (e.g. Single Target Market, Multiple Target Markets, Combined Target Markets)

6.Differentiation (objectives, issues, methods).

?

7.Positioning strategies deployed to focus on target customers.

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1-use the book (target market section. )

2-cite any sources you used

  
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